WORK  /  BRAND IDENTITY  /  EXPO 2020: QATAR PAVILION VIDEO BOOK

Blending Editorial Storytelling with Interactive Experience

Developed for the Qatar Pavilion at Expo 2020 Dubai, this video book reimagined the traditional coffee table publication through an interactive storytelling format that combined print, motion, and sensory engagement. Designed as a commemorative piece, the publication captured the pavilion’s architecture, cultural narrative, and visitor experience through curated imagery and editorial pacing, culminating in an embedded video experience activated at the final page. The integration of moving image transformed the book from a static object into a multi-sensory narrative journey — extending the atmosphere and emotional impact of the pavilion beyond the physical exhibition space while creating a more immersive and memorable experience for VIP audiences.