WORK / BRAND IDENTITY / INTERNATIONAL HORTICULTURAL EXPO 2023 DOHA QATAR: SEED CARD DESIGN
International Horticultural Expo 2023 Doha Qatar:
SEED CARD Design
A Living Design That Extends the Story Beyond the Expo
Developed for Expo 2023 Doha, this seed card project transforms a simple takeaway into a meaningful extension of the pavilion’s sustainability narrative. Rooted in themes of growth, renewal, and environmental awareness, each design was conceived as a living communication piece — combining illustration, information design, and interactive learning. The seed cards invite visitors not only to take
a memory home, but to actively participate in the lifecycle of the story itself, allowing the narrative of the Expo to continue growing beyond the exhibition space.
My Role
Content Research & Development / Copywriting / Editorial & Packaging Design / Art Direction /
Sustainable Design Direction / Information Design / Illustration Direction /
Design Option 1 — Seed Card (Date Palm)
Front features a watercolour-style illustration of the Date Palm with the message “A tree begins with a seed.”
Back includes a hand-drawn Date Palm, scientific name, QR code for extended information, and step-by-step planting instructions.
Design Option 2 — Seed Postcard (Sidra Tree)
Front presents a watercolour illustration of the Sidra Tree with botanical overview, scientific name, and QR code access to additional information. Back includes simplified planting instructions for home cultivation.
Design Option 3 — Custom-Shaped Seed Card (Henna Tree)
Custom die-cut seed card featuring the Henna Tree includes botanical overview, scientific name, QR code for extended learning, and planting instructions. Produced with full sustainability focus using sugarcane-based labels, compostable adhesive, and 100% biodegradable paper packaging.
Design Option 4 — Foldable Seed Card (Bougainvillea)
Front features a hand-drawn Bougainvillea illustration. Inside includes botanical overview with scientific name,
QR code for extended content, and step-by-step planting instructions, alongside a dedicated space for visitors to write a personalised message — transforming the seed card into a meaningful gesture of sharing and connection.
