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WORK / WORLD EXPOS / EXPO 2015 MILAN: QATAR PAVILION
EXPO 2015 MILAN:
Qatar pavilion
Design Meets Reality – Bridging Concept and Construction
A defining chapter that tested adaptability and precision. Navigating printing setbacks, construction misalignments, and cross-cultural communication, I refined graphics
on-site—strengthening my determination to uphold clarity and execution under pressure. Developed around themes of food, heritage, sustainability, and cultural exchange, the Qatar Pavilion required a design approach that balanced rich
storytelling with intuitive visitor engagement.
This pavilion was honored with the PEOPLE’S CHOICE AWARD from Exhibitor Magazine Expo 2015, and BEST INTERACTIVE / ACTIVITY HONORARY AWARD (Qatar Food Table) from Exhibitor Magazine Expo 2015.
Location
Milan, Italy
My Role
Art Direction / Environmental Graphic Design / Production & Artwork Adaptation /
Visual Research & Image Sourcing / Signage & Wayfinding Design/ Presentation Design /
Trailer & Promo Video Editing / RFP & Proposal Design / Brand & Visual Identity /
Interactive Design / Communication with Architect, Printer, and Fabricator /
Printing Supervision / On-site Problem Solving & Last-minute Delivery
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