WORK  /  WORLD EXPOS  /  EXPO 2010 SHANGHAI: OMAN PAVILION

Where It All Began — Immersive Cultural Storytelling at Scale
The Oman Pavilion marked my first immersion into the scale, intensity, and creative ambition of a World Expo — a formative experience that shaped my long-term approach
to exhibition and experiential design. Working simultaneously across both the Oman
and Qatar Pavilions within a fast-paced international environment, I translated creative concepts into immersive environmental graphics while navigating the complexities of
on-site production, spatial storytelling, and multicultural collaboration. Inspired by
Oman’s maritime legacy, landscapes, and architectural heritage, the pavilion revealed
how immersive environments could transform national identity into a powerful
and memorable visitor experience.