WORK / BRAND IDENTITY / EXPO 202O DUBAI: KUWAIT PAVILION LOGO DESIGN
EXPO 2020 DUBAI:
GCC Pavilion ARABESQUE Design
Reinterpreting Arabic Calligraphy Through Contemporary Pattern Design
Created for the GCC Pavilion at Expo 2020 Dubai, this series of contemporary
Arabesque designs was developed from the Arabic phrase “One Gulf”.
Each stroke, curve, and structural detail of the calligraphy was carefully studied
and abstracted into a refined visual language that balanced cultural heritage with
modern design expression. Designed for versatility across branding, print,
spatial graphics, and architectural applications, the resulting pattern system became
a contemporary interpretation of regional identity within the Expo environment.
My Role
Creative Research & Development / Art Direction / Visual Identity Design / Pattern & Concept Development
Arabesque design application - living hall posters
Design Pattern Series 1
Design Pattern Series 2
Design Pattern Series 3
Design Pattern Series 3 on tote bag
