WORK  /  BRAND IDENTITY  /  EXPO 202O DUBAI: GCC PAVILION VISUAL IDENTITY DESIGN

Extending the Pavilion Narrative Across Print and Digital Platforms

Developed for the GCC Pavilion at Expo 2020 Dubai, this project explored how

the pavilion identity could continue beyond the physical exhibition space through

editorial and digital storytelling. A commemorative coffee table book was designed
to capture the pavilion’s architecture, narrative, and visual atmosphere through curated imagery and refined layouts — created as a premium publication for VIP guests and

business stakeholders. Complementing the publication, the website translated the
pavilion identity into an accessible digital experience that balanced usability, content,

and audience engagement within a cohesive visual system.