WORK / BRAND IDENTITY / EXPO 2025 OSAKA: QATAR PAVILION CONCERTINA COFFEE TABLE BOOK DESIGN
EXPO 2025 OSAKA:
QATAR Pavilion CONCERTINA COFFEE TABLE BOOK Design
Unfolding Cultural Exchange Through Immersive Editorial Storytelling
Created for the Qatar Pavilion at Expo 2025 Osaka, this concertina-style coffee table book transformed the pavilion narrative into a continuous unfolding journey inspired by the
visual rhythm and storytelling language of Japanese manga and anime culture. Developed in collaboration with artists from Qatar and Japan, the publication celebrated the creative dialogue between both nations through an immersive dual-sided editorial experience.
The unfolding concertina format echoed the experience of moving through the pavilion
itself — revealing layers of heritage, culture, architecture, and future vision with every expansion. One side presented an expressive illustrated narrative inspired by
manga-style visual storytelling, while the reverse captured the pavilion through
curated photography and key cultural moments. Designed as both a collectible object
and storytelling medium, the book extended the pavilion experience beyond
the Expo through movement, discovery, and emotional connection.
My Role
Editorial Design / Art Direction / Publication & Packaging Design / Tactile Material Curation / Narrative Development
Design Option 1
Material Palette: Windsor bookcloth case binding with 200gsm cold-pressed cream watercolour paper, chosen for its tactile texture and artisanal warmth that enhanced the illustrated storytelling experience.
Each fold of the concertina book unfolds a new chapter, unveiling the layers of Qatar's rich heritage,
values, and a forward-thinking commitment to a sustainable future.
Design Option 2
Material Palette: Grey board, bookcloth, and ribbon detailing paired with heavyweight 300gsm smooth cartridge paper in a warm off-white tone, creating a refined and collectible editorial finish.
