WORK / BRAND IDENTITY / EXPO 202O DUBAI: KUWAIT PAVILION VISUAL IDENTITY DESIGN
EXPO 2020 DUBAI:
Kuwait Pavilion
Visual Identity Design
Extending National Identity Across the Pavilion Experience
Developed for the Kuwait Pavilion at Expo 2020 Dubai, this visual identity system explored how national branding could be expressed consistently across multiple visitor touchpoints and communication platforms. Rooted in themes
of sustainability, cultural pride, and contemporary innovation, the proposed identity materials were designed to strengthen pavilion recognition while reflecting Kuwait’s forward-looking vision. Environmental considerations also informed the design approach, with sustainable and recyclable materials integrated as part of the overall brand experience.
My Role
Creative Research & Development / Art Direction / Brand Identity Design / Visual Systems Design
Compostable, recyclable & biodegradable packaging with special eco-friendly grease resistant coating materials
Kuwait Pavilion logo in gold foil printing on organic cotton T-shirt
Waterproof & lightweight foldable bag; eco-friendly canvas tote bags
Luxury traditional Arabic coffee gift set for VIP.
Set includes a dallah flask, 6 Qahwa cups, cardamom, coffee filter and Qahwa coffee
