WORK / BRAND IDENTITY / EXPO 202O DUBAI: OMAN PAVILION LOGO DESIGN
EXPO 2020 DUBAI:
OMAN Pavilion LOGO Design
Shaping a National Identity Around the Story of Water
Created for the Oman Pavilion at Expo Milano 2015, the logo identity responded
to the Expo theme “Feeding the Planet, Energy for Life” through the lens of water sustainability and agricultural heritage. Inspired by Oman’s ancient aflaj irrigation systems and the nation’s deep respect for water as a vital resource, the identity explored themes of preservation, nourishment, and sustainable growth.
The resulting visual mark translated these ideas into a refined contemporary symbol designed to communicate Oman’s environmental philosophy
and cultural resilience on an international stage.
My Role
Creative Research & Development / Art Direction / Visual Identity Design / Brand Concept Development
Design Concept based on 'Water'
Final Logo Design
Logo design final output in Sultanate of Oman Pavilion Expo Milano 2015, Italy
Gold foil stamping for special event invitation card
Sultanate of Oman Pavilion limited edition magazine for Expo Milano 2015
